by Dawne

Who Do You Think You Are, the first program since the 1970s miniseries Roots to bring genealogy to mainstream television, begins its third season Friday, February 3rd at 8 p.m., EST, on NBC. Produced by Shed Media U.S. and the production company Is or Isn’t Entertainment, owned by Lisa Kudrow and Dan Bucatinsky, Who Do You Think You Are follows the steps of celebrities as they, with the help of genealogical professionals, discover their roots. Featured in this season’s episodes will be Martin Sheen, Marisa Tomei, Blair Underwood, Reba McEntire, Rob Lowe, Helen Hunt, Rita Wilson, Edie Falco, Rashida Jones, Jerome Bettis, Jason Sudeikis and Paula Deen.

To learn more about the third season or to watch episodes from the second season, visit Who Do You Think You Are at NBC.com.